MJAY LAI
Fashion-led Photographer & Art Director
WORK WITH ME
Fashion-led photography and art direction for brands, campaigns and creative teams.
Photography with visual direction
Based in London, Mjay Lai creates refined fashion, brand and commercial imagery for independent businesses, emerging labels and commissioned creative projects.
Strong images do more than show a product. They shape how a brand is seen.
My work combines photography, art direction and styling awareness to create images that feel considered, consistent and ready for use across websites, social media, campaigns and press.
Whether you are building your brand from the beginning or commissioning visuals for an established campaign, I work with you to create imagery that feels aligned with your identity and speaks clearly to your audience.
WHO I WORK WITH
FOR INDEPENDENT BRANDS
For small brands, startups, lifestyle businesses, fashion labels, farm shops and local producers who want to look more professional without the cost of a full creative agency.
You may already have a strong product, but need imagery that reflects its quality. I help shape the visual direction of your shoot so the final images feel intentional, polished and useful across your brand platforms.
Best for:
brand launches, product campaigns, social media content, website imagery, lookbooks and lifestyle shoots.
FOR AGENCIES & CREATIVE TEAMS
For marketing teams, advertising agencies, production teams and creative directors looking for a photographer who can work to brief, collaborate on set and deliver consistent, campaign-ready images.
I am available for commissioned fashion, commercial, lifestyle and brand projects, with experience working to the standards expected in professional media and campaign production.
Best for:
campaign shoots, commercial briefs, fashion editorials, branded content, lookbooks and visual storytelling projects.
WHAT I OFFER
Art Direction
Professional consulting service based on client branding and products. Custom-made visual direction and shooting brief, moodboard that match your brand value and target audience.
Optional with suggesting location, makeup, hair stylist and models etc.,
Photography
Plan and create your campaign, upgrade your branding with outstanding visuals, from fashion campaign to commercial visuals. Flexible from small to large scale projects and crew team.
Studio or on-location photography service in U.K. and Europe area.
Retouching
Edited high quality image with Adobe software and CaptureOne, deliver in 300 dpi resolution with optional digital formats.
All files deliver with download link.
Every project is shaped around the brand, the audience and the final use of the images. Shoots can be planned for social media, websites, press, campaigns or wider brand communication. Contact us now for more information.
HOW THE PROCESS WORKS
STEP 1 ENQUIRY
Tell me about your brand, project, product or campaign. You do not need to have everything fully planned before getting in touch.
STEP 2 DIRECTION
We discuss the mood, purpose and visual direction of the shoot so the images have a clear role within your brand.
STEP 3 SHOOT
The shoot is planned around your needs, whether it is product-focused, model-led, lifestyle-based or campaign-driven.
STEP 4 DELIVERY
You receive edited, ready-to-use images suitable for your chosen platforms, from websites and social media to campaign use and press.
Why WORK WITH MJAY
Experience across fashion, commercial and creative projects
From fashion campaigns and brand photography to commercial work and creative production, my work is shaped by a strong attention to mood, composition, colour and storytelling.
I have worked across projects connected to fashion, lifestyle, interiors, art and commercial brands, bringing a refined visual approach to each brief.
