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Nowadays, we could find almost every beautiful visual, photography and idea on the internet easily, so, what is original content and why does it matter to a brand? For me — it is human touch and creative vision. As a creative director and photographer who works for brands and companies, I have to study my client brand’s vision, story and their goal, then create visuals that can reflect their DNA and be able to uplift the brand awareness. Photo : Fashion shoot 2026, Creative